I haven't seen the new version of Stephen King's It, but it's the highest profile movie release since, probably, July.

It's already made a nice chunk of change and it's gotten as much attention online and on television as any of this SUMMER'S highly-touted releases.

I know BEAVER DAM is excited about It.

Just check out the photos and video from this Facebook post:

That's AWESOME! Listen, I read the book about 30 years ago and saw the original two-part TV movie back in 1990 and I think of It every time I see a red balloon.

And, now it's starting all over again.

I don't know if that's good or bad.