I don't know about you, but I have friends and family members who have no use for anything digital--Internet, e-mail, smartphone technology, iPads, you name it.

My sister often jokes that one day, when the Internet crashes, she'll have young people coming to her door to ask her to make 'em a sandwich because there was never an app for undoing a bread wrapper tie.

I suppose that digital technology, in which we are all immersed, does make the thought that the use of actual paper will begin to decline until, one day, it will no longer be necessary is somewhat plausible, if not outright likely...near term.

But a commercial airing in France ABSOLUTELY champions the use of paper and shows us that, in one respect, we will NEVER totally be able to get rid of paper.

It was one of my favorite commercials of 2013. It's an ad like this that DOESN'T make me reach for the remote. It also makes me look forward to the commercials we'll see during the Super Bowl next month. Remember last year? We had a bumper crop that included the incredible "God Made a Farmer" Dodge ad and the moving "Budweiser" Clydesdale spot.

Looking forward to the game and to the commercials. (By the way, I'm predicting Broncos and Seahawks, which has absolutely nothing to do with this blog, but...)

In the mean time, vive le France! ...And vive le papier!