I watch a lot of college basketball. And during every game, without fail, the networks air a public service announcement about the schools whose teams are playing.

Sunday afternoon, while watching the Michigan/Michigan State game, one of those promotional spots began. I saw, "A message to prospective students of..." and heard some nice piano music. So I thought it was an ad for the University of Michigan or Michigan State University.

I was wrong. It was an ad for a university that doesn't even exist--a brilliantly conceived trailer for this summer's sure-to-be blockbuster Monsters University.

Ingenious! Hilarious! Other adjectives!

Roll it!