Send A Lump Of Kentucky Coal For Christmas

Did your parents or grandparents ever threaten to give you a lump of coal for Christmas? I told my niece Zoey she was going to get one and she asked why? I told her a lump of coal was for bad kids. She preceded to plead with me she was a good kid!, to be continued.

You can now send a legitimate lump of Kentucky coal to the people in your life who well, might be jerks or hey, there's nothing wrong with an honest to goodness prank/dirty Santa gift for the holidays. The ad claims it costs "$542 less than an iPhone"! Ha! And there is some salty language in the ad (possibly NSFW). I'm cracking up!

Here's my question, aren't there sometimes diamonds in coal? I may have to order one of these and find out.