Abercrombie & Fitch CEO Mike Jeffries recently stirred up the hornet's nest when he said that he doesn't want larger people shopping in his stores.

In an interview with Robin Lewis, co-author of The New Rules of Retail and CEO of The Robin Report, Jeffries said that he "doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"

Well, for starters, A&F doesn't make plus-sized clothing and they never have. So it strikes me as highly arrogant and deliberately mean-spirited to reinforce a pejorative viewpoint, such as his, when it wasn't necessary.

Mind you, he is entitled to his opinion. But the old saying goes like this: "If you can't say something nice about someone, don't say anything at all." I can't stand arrogance in any form. I can't stand it when anyone looks at someone's weight issues only in terms of "cool" or "attractive." It's a health issue. Hey, I'm a big guy. I need to lose weight. I own it. But I don't think being overweight makes you ANY less of human being.

And neither do some folks in Evansville who have responded with humor--the best way to respond to anything--to the A&F CEO's derogatory comments.

Photos of big guys posing with Abercrombie & Fitch advertisements have gone viral and WFIE recently caught up with the guys who took them:

14 News, WFIE, Evansville, Henderson, Owensboro