Dierks Bentley Returns to Owensboro to Unveil His New Bourbon ROW 94 Full Proof

Dierks Bentley is a country music superstar, having charted top ten hits and number one songs since his multi-platinum debut release "What Was I Thinkin'" went to to the top of the charts back in 2003.

Dierks Bentley Returns to Owensboro

Over the last couple of decades, Bentley has racked up 18 number one songs and seven number one albums. Ironically, none of his 29 top ten hits includes his 2013 release, "Bourbon in Kentucky." That first release from his Riser album barely cracked the top 40. I call it ironic because of how deeply involved Dierks has become in the bourbon industry in Kentucky, specifically Owensboro.

He launched ROW 94 in September of 2024 and was back in Owensboro on September 24, 2025, to introduce the brand's newest whiskey, ROW 94 Full Proof, also distilled and bottled by Green River Distilling Company in Owensboro.

Dierks Bentley's New Bourbon

Already an award-winning bourbon, Full Proof sounds like the perfect fall release, with wonderful notes of clove, vanilla, leather, and fresh tobacco, not to mention touches of black pepper and raisins. I can already see the fireplace glowing and glass perched on a nearby table.

Paraphrasing a popular description of country music, "three chords and the truth," ROW 94 uses, according to its descriptor, "three ingredients and the truth" to create a sipping whiskey that, as Dierks says, is perfect for "the big nights and everyday gatherings." By the way, those three ingredients are premium grain, purified Kentucky limestone water, and cultivated yeast.

The ROW 94 family also includes a (very) limited edition whiskey called Broken Branches. Less than 1,500 bottles were made.

Dierks Bentley Loves Owensboro

In the press conference to announce the new release, Dierks mentioned what a fan he is of Owensboro, with proximity being a big plus. One of his earliest performances happened on the stage of the now-demolished Executive Inn Rivermont Showroom Lounge in 2005. He loves this town and its rich bourbon history, and I doubt he's done. Considering his solid partnership with Green River, I bet this isn't the last time Dierks Bentley pays Owensboro a visit.

ROW 94 Full Proof is now available nationwide.