World-Class athlete, activist, icon and Louisville native Muhammad Ali didn't like to fly. The town he grew up in renamed its international airport after the late champ in January. Now, the official rebranding of the airport has been revealed. 

The new logo and branding were revealed Thursday by Ali's widow Lonnie and representatives of the Ali Center and Mayor Greg Fischer's staff.

The unveiling and announcement are part of the Ali Week in Louisville. This year marks the third anniversary of Ali's passing (6/3/2016). HBO recently debuted a new documentary about the champ, What's My Name: Muhammad Ali.

It's available to stream through HBO GO.