Huge New Tourism Campaign Will Focus on Western KY Bourbon

When you drive east on I-64 or the Bluegrass Parkway or north on I-71, you see a lot of brown road signs pointing you toward a vast array of bourbon distilleries.

Of course, Bardstown is the Bourbon Capital of the Worlds. That's why folks from all over the globe flock to central Kentucky annually to experience the process of creating some of the finest bourbon on the planet.

But some of the finest bourbon on the planet is also created in western Kentucky, a fact Wild West of Kentucky Bourbon is capitalizing on in a new campaign.

Launching on October 1st, 2024, this new initiative frames this region of the Commonwealth as the "untamed frontier of the West" in the world of bourbon-distilling.

As the Hopkinsville-Christian County Convention & Visitors Bureau Tourism Director, Amy Rogers, indicates, the campaign will focus on "a region where tradition blends with a hint of rebellious spirit."

One of the main points of the campaign is how crowded the distillery experience in central Kentucky is. Rogers says the western Kentucky campaign is about "delivering exceptional bourbons in a more relaxed and crowd-free setting." The focus of the campaign will be distilleries in Owensboro (Green River Distilling Company); Franklin (Dueling Grounds); Hopkinsville (Casey Jones Distillery); Graham (The Bard); and Pembroke (MB Roland Distillery).

On October 1st, look for the Wild West of Kentucky Bourbon website to explode with resources, stories, and insights in the Western Kentucky bourbon scene. The launch will also include social media releases and a collectible card which will represent each of the distilleries in the campaign.

Just like the pioneers centuries ago, bourbon has expanded to the West, and it's time to put it in the spotlight.