Whose TV Commercial is a Big Phony?

Chad and I chatted on “Nothin’ but Net” about this. If you watched the Super Bowl you may have seen a sultry TV commercial starring Kim Kardashian. It’s for Skechers’ Shape-ups shoes.

Chad wears Skechers Athletic shoes as seen here.

According to the Federal Trade Commission, the claims Skechers made within those ads and others like them were false.

Now, Skecher’s has to shell out $40 million dollars in fine.

According to the Associated Press, Skechers said the $100 sneakers’ design promoted weight loss and toned muscles, but the FTC said such assertions were deceptive and misleading to consumers. The action brought by the agency also included Skechers’ Resistance Runner, Toners, and Tone-ups shoes.

People who bought the shoes will be eligible for refunds, though how much they’ll get back is unclear. The FTC did say that most of the $40 million settlement will be returned to consumers.

 “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims,” said David Vladeck, director of the agency’s consumer protection bureau, adding that for millions of buyers, “the only thing that got a workout was their wallet.”