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Black Friday Keeps Backing Up, Swallowing Up Thanksgiving

lululemon athletica, flickr.com

Recently I did a live broadcast from Terry’s Tees here in Owensboro. It was the official kick-off of our 2011 ‘O Christmas Tee’ campaign. So when I did my first break, the floodgates opened, and in came the WBKR faithful to pick up the shirts. As you know, the ‘O Christmas Tee’ holiday t-shirts must be worn on Black Friday if you want a shot at a Country Christmas Vacation from Gaylord Opryland Resort. But now it seems the line between Thanksgiving and Black Friday–I’ll call it, oh I don’t know, MIDNIGHT–is becoming very blurry. One of the ladies who came in to pick up a shirt works at Wal-mart and she confirmed that the retail behemoth will begin its Black Friday sales on Thursday, the day formerly–and STILL, in some circles–known as Thanksgiving. It seems more and more retail giants are getting an earlier start on the busiest shopping day of the year.  I guess 24 hours just isn’t enough anymore. And I know of at least one guy in Nebraska who wishes it were. He’s Omaha Target employee Anthony Hardwick, and he’s started a petition in the hope that Target stores will return to having Black Friday on Friday; because he’ll have to start work at 11PM, he will miss all of Thanksgiving with his family because he’ll be asleep. I wish him well, but, to be perfectly honest, it sounds like an exercise in futility. Shoppers hit stores on Black Friday like runaway freight trains, and I suspect if given the opportunity to start even sooner, they’ll do it. I remember when the day after Thanksgiving was just the first day of Christmas shopping season. Now it seems it’s one step away from becoming a federal holiday. Well, come to think of it, it HAS taken one step backward and ENGULFED a federal holiday. Charcoal Gray Thursday, anyone?

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