Subliminal advertising. What a joke. I remember the first time I heard about this so-called phenomenon. I was in 5th grade and there was this paperback book called Subliminal Seduction.

On the cover was a picture of a cocktail. There were three ice cubes in the glass which were supposed to spell out the word "sex." There was also a lemon peel that was somehow supposed to play a part.

The "S" was supposed to be in the top cube, the "E" in the middle, and the "X" on the bottom. None of us kids could see it. Inside the book we found the same picture with the letters drawn into each cube. Well, yeah, THEN we could see it.

The idea was that "subliminal seduction" in advertising was going to make us all subconsciously want to have sex. Or in situations like the ones described in the video, eat popcorn at a movie, or smoke. I don't know. I think it's all a hoax. And it's a hoax without a goal, so it's a waste of time.

Of course, now the big question is...what was a book like THAT doing in an elementary school library?