This would be a hit anywhere so why is it only happening in Hong Kong?  They must have come up with the idea.  Give a pizza box the ability to play movies on the wall. 

Here is how it works.  Instead of the classic "Barbie Table" thing in the middle of the pizza to support the middle of the box, it's replaced with a convex lens that way your phone's screen can project up onto the wall.  Pretty awesome.

There are a few different varieties that you can choose from when you order the pizza.  You can get whatever pizza you want but the movies and box styles change around.

Check out the video

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