The 2023 KY Girl Scout Cookie Season Launches With a New Flavor and a Name Change
Tis the season to be jolly, fa-la-la-la-la-la-la-la-la. Yes, I know Christmas is over, but the very next "season" has begun, and I am always here for it. Yes, Girl Scout Cookies do make me jolly.
GIRL SCOUT COOKIES -- A BRIEF HISTORY
We have ALL been enjoying these iconic treats our entire lives--every single one of us. You know how I know? Because the Girl Scouts first began selling cookies way back in 1917. (Okay, yes, if there are any 106-year-olds out there who would like to dispute my claim, you win.) But yes, it was more than a century ago when an Oklahoma troop baked cookies and sold them in a school cafeteria as a service project. The sales went national five years later, and the rest, as they say, is history.
You have to tip your hat to the marketing genius behind Girl Scout Cookies, right? Of COURSE a small sales window at the beginning of the year--coupled with their deliberate absence from store shelves--makes them as highly sought after as they are. Simple but effective.
HOW GIRL SCOUT COOKIES ARE MADE
But have you ever seen how they're made? Since I love that sort of thing, allow me to show you:
THE RASPBERRY RALLY IS THE NEWEST GIRL SCOUT COOKIE
Now, what you DIDN'T see in that demonstration was how bakers create Raspberry Rallies...but that's because they didn't exist four years ago when that video was published. That's right, the Raspberry Rally is the brand new Girl Scout Cookie flavor for 2023 and I am all over it. Raspberry is one of my favorite fruit flavors and I'm genuinely worried I'll polish off a whole sleeve before I know it.
My big concern is that it will be sensational but not popular and then disappear into the Girl Scout Cookie dustbin of history alongside Praline Royales, Cinna-Spins, and Aloha Chips among others.
ODD NEWS ABOUT THE CLASSIC TREFOIL GIRL SCOUT COOKIE
But that proverbial dustbin will never include the Trefoil, an all-time classic that has never officially been KNOWN as the Trefoil...until now. That's right. I've always called them Trefoils because I thought that was their name, but that's not necessarily correct.
While I've always called them that, "Trefoil" won't be the classic shortbread cookie's name until 2023. Chicago marketing agency Walker Sands explains the confusion:
The problem is that there are two bakeries producing these cookies and only one is allowed to use the special brand names. Depending on the county you are in, you get one or the other.
So I gather that there are places where they are called "Shortbread" and others where they are called "Trefoils" and that in the coming year, the "Shortbread" name will disappear. I don't care, just so long as the cookies don't. And they won't. Trefoils are legendary.
PRO TIP: Take a Trefoil, spread a little peanut butter on it, add a sliced banana, and enjoy life. You don't have to thank me.
Girl Scout Cookie season is here. That means it's time to break open the piggy bank and load up on all the Thin Mints I can handle...and a few Raspberry Rallies for good measure. To find the nearest location where you can purchase Girl Scout Cookies, click here.