Dr. Shannon Bridgmon Rinaldo lost her battle with glioblastoma brain cancer this week, leaving behind a community in mourning. In reflecting on her life, I reached out to those who knew her best. What I learned is that her life mattered, and didn't deserve to be cut short. She had so much more to give. Let's celebrate this beautiful soul, in a beautiful way.

Bridgmon Family

Back in January, I introduced you to Shannon, through her brother's eyes. Steve Bridgmon had just released his latest single, "Patiently Waiting", and was celebrating its success. The single would eventually hit #1 in April and the family was so proud. Nobody was prouder than his baby sister Shannon, who the song was inspired by.

Shannon Bridgmon Rinaldo

There is just so much love in this family, and to watch their strength over the last several months, has been breath-taking. When I got the message on Monday that Shannon was gone, it was a like gut punch. I just sat down and cried. Although I never met Shannon in person, I felt as though I knew her quite well through Steve. He adored his sister and so did countless others. Shannon was a 1991 graduate of Daviess County High School. She leaves behind many family and friends in the community. Everyone is grieving for the loss of someone who was such a bright light to so many.

Shannon Rinaldo via posthope.org

Shannon has medically paved the way for so many who could get diagnosed with GBC in the future. She participated in a new immunotherapy clinical trial, is a trailblazer in metabolic therapy and so much more. Steve said, "God has made her an example and a leader .. literally uncharted territory with her cancer."

The Jerry S. Rawls College of Business at Texas Tech established a scholarship in honor of Shannon who was an associate professor of marketing.

"Shannon was a truly special person whose passion and commitment for students and research leave a lasting impact on the Rawls College and Texas Tech communities and far beyond," said Rawls College Dean Margaret L. Williams. "She will be remembered for her commitment to social justice and inclusion, her tenacity, her sense of humor and her unique character which she shared so freely with all of us."

"Colleagues and friends have established a scholarship fund in Shannon's memory. The goal is to ultimately raise enough money to establish an endowment that will serve as an enduring tribute to a talented educator and researcher who had a major influence on the Rawls College community."

Anyone interested in contributing to the "Shannon Rinaldo, Ph.D. Honorarium Fund" can make a donation HERE.

Shannon Bridgmon Rinaldo

Dr. Shannon Rinaldo
December 24, 1973 - July 27, 2020
Obituary - Combest Family Funeral Home

Dr. Shannon Bridgmon Rinaldo, 46, of Lubbock passed away peacefully on the afternoon of Monday, July 27, 2020. A University of Kentucky graduate, she earned a Bachelor’s in Psychology (1997), an MBA (2001), and a PhD in Business (2008). She, and her four-year-old and husband moved to Lubbock that year, where she began her career as a professor of Marketing at Texas Tech, obtaining tenure in 2015. At TTU, Shannon earned numerous awards and recognition for teaching and research publication in the science of Marketing. Her extensive travels were a part of her lifelong love of learning.

Shannon was preceded in death by her grandparents, Norma Farmer Bridgmon, Shelby Samuel Davidson, and Jean and Howard Carrico. She is survived by her son, Aidan Samuel Rinaldo and her husband Jason Christopher Rinaldo, of Lubbock; mother, Angie Davidson Campbell and stepfather Bob Campbell; father and stepmother Steve and Fabyan Bridgmon of Owensboro, KY; brother, Steve (Samuel) Bridgmon of Nashville; step-siblings, Kristina (and husband Alan) Wink, Christina and Adam Huff, Danny Murphy, Kevin and Terri Murpy; two adored cousins, Clarissa Bridgmon Smith and Justin (wife Julie) Bridgmon, all of Daviess County, KY; god-daughter, Poppy Cundiff of Austin, TX; as well as several Davidson cousins, aunts, uncles, nieces, nephews, and a host of friends across the world

Memorial services are scheduled for 2:00 p.m. Saturday, August 1, 2020 at Venue on Broadway, 2202 Broadway. Masks will be required. Due to Covid restrictions and limited seating, services will be livestreamed on her webpage at www.combestfamilyfuneralhomes.com.

Jane McRoberts Cundiff

A memorial service will be held in Owensboro at a future date. We will keep you posted, but for now please keep all of her family and friends in your thoughts and prayers. Now, grab a tissue and push play to celebrate Shannon.


Tributes Pour In For Shannon Bridgmon Rinaldo

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