In John Calipari's five seasons at the helm of the University of Kentucky basketball program, the coach has been through quite a lot, professionally. But also, personally.

Three years ago, he lost his mother to cancer.

Now, Coach Cal, who's been a longtime supporter of the Jimmy V Foundation--whose motto is "Don't Ever Give Up"--has taken the opportunity to share something personal about his mom and how she has inspired him.

He now stars in a public service announcement for the Jimmy V Foundation, a video you can see here.

For more information on the V Foundation, search #DontEverGiveUp on Twitter or to donate, go to