Why Supporting Small Businesses Matters

In today's world, big businesses are getting bigger, while small, locally-owned businesses are struggling to keep their doors open. At Townsquare Media, we are committed to supporting small businesses while connecting with our community. As the holiday season approaches, it's more important than ever to come together to help one another.

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5 Simple Ways You Can Help Small Businesses

There are many ways to support small businesses and individuals in the service industry. Here are a few simple but impactful actions you can take today:

1. Shop Small

It may cost a little more, but when you choose to shop locally instead of buying from massive companies like Temu or Shein, you are investing in your community. Online stores don't provide the same local jobs or opportunities that small businesses do. By shopping small, you're helping to create jobs and support your neighbors' dreams.

2. Pay with Cash

Did you know merchants pay over 3% in credit card fees? If you can, use cash instead of swiping your card. This small gesture helps save business owners money, which can make a big difference for their bottom line.

3. Boost Their Social Media

Follow your favorite local businesses on social media and share their posts. It’s a great way to support them without spending a dime. Every share, like, and comment helps increase their visibility and encourages others to shop small, too.

4. Provide Constructive Feedback

If you’ve had a negative experience, don’t jump to social media to air grievances. Instead, take the time to reach out directly to the business owner or manager. Constructive feedback allows them to correct issues and improve their services, ultimately strengthening your community.

5. Explore New Places

One of the best parts of shopping local is discovering hidden gems. Try out new restaurants, boutiques, or service providers in your area—you never know what you might find, and you could meet some amazing people along the way!

We Love Local - Seize the Deal Sale

This year, Townsquare Media introduced something new to celebrate local businesses: our We Love Local Dining Deals. Every week, we offer a 50% discount on a gift certificate from a local establishment. The response has been incredible, often selling out in hours—sometimes minutes!

Because of the overwhelming success, we've decided to extend this for the holiday season. We'll be offering We Love Local deals all week long, featuring various local businesses. Each business is offering 75 $20 gift cards at half price. It’s the perfect opportunity to support small businesses and save on amazing deals.

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More Seize the Deal Deals

If you hop over to Seize the Deal, we have more than just the I Love Local deals above. Check out these additional 50% off deals we are offering.

$10 Gift Certificate to Goodwood Brewing
$25 Gift Certificate to CiCi's Pizza Buffet
$10 Gift Certificate to Kahawa Java
$10 Gift Certificate to Coffee Central
$10 Gift Certificate to Hillbilly's BBQ
$10 Gift Certificate to Highland Inn
$25 Gift Certificate to River City Coffee & Goods
$10 Gift Certificate to Mojo's BoneYard Sportsbar & Grille

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Small Business Owners - Want an Effective and Cost-Friendly Way to Advertise to Local Folks in the Evansville Owensboro Area?

If you are a small business that would like to speak to our sales manager Traci about being part of our next We Love Local blitz - please call (812) 425-4226 or email traci.davis@townsquaremedia.com. There's no cash commitment so it's perfect for even tiny businesses that can't afford to advertise.

More Small Local Business Love!

Supporting small businesses is more than just a feel-good gesture—it’s an investment in your community. This holiday season, let’s come together to help local businesses thrive. Remember, every small action counts!

LOOK: Iconic products released the year you were born

American history can often be remembered through our consumer habits. That's why Stacker ranked the iconic products released from the year you were born, starting in 1919. From Slurpees to iPods, this list is a pop culture-infused trip down memory lane.

Gallery Credit: Stacker

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